Aid Still RequiredAlong with Derek Fisher, Don Cheadle, and Participant Media, ASR hosted a roundtable discussion for 87 invited celebrities, athletes, and dignitaries.
Aid Still Required featured in Reuters…
Aid Still Required is featured in today’s Reuters story “NBA will not gag players competing at Beijing Games”. Check out NBA Commissioner David Stern voicing his support of the players’ right to free speech. Reuters
Associated Press
This AP story was picked up around the world by USA Today, Chicago Tribune, Sports Illustrated, International Herald Tribune, CBC, and others. AP Wire
LeBron James Speaks for Darfur
This morning ESPN’s Outside The Lines aired an news segment on athletes and activism. LeBron James, who last spring (2007) had declined to sign former Cavalier teammate Ira Newble’s letter from NBA players to the government of China about their policies in Sudan, has come out voicing strong support for human rights and an intention to mobilize the NBA Olympic team to speak out regarding Darfur and other issues.
Fox Sports Net
FSN airs Kobe’s PSA and interviews him about Darfur.
ESPN
Kobe Bryant’s and Steve Nash’s ASR public service announcements for Darfur are featured along with an ESPN interview with Grant Hill. The Darfur story is becoming a household issue.
ESPN + NBA Players + Darfur
We’ve finally launched our Darfur outreach campaign! And what a launch it was! Today ESPN featured public service announcements we shot with Kobe Bryant and Steve Nash about Darfur, and also interviewed Grant Hill on the subject. These past few months NBA stars have been speaking out about the Darfur conflict. Along with Kobe and Steve, ASR shot PSAs with Derek Fisher, Andrew Bynum, Trevor Ariza, Luke Walton, Baron Davis, Emeka Okafor, Ira Newble, Eric Snow and Matt Barnes. These guys are surprisingly focused on Darfur. Steve Nash said after his shoot, “I’ll do anything I can to help that…